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1948

Since 1948, Eterna’s added value to time

From 1948 on, Swiss-made self-winding movements benefited from a major technical advance devised and implemented by Eterna: ball-bearing assisted rotational movement. Swiss wristwatches fitted with this revolutionary innovation soon enjoyed worldwide success, solidly consolidating Eterna’s reputation internationally. Today’s revival of the “1948” in a dimensionally updated version and a choice of two dial styles preserves the technical inventiveness and overall excellence of the original. A contemporary classic in its own right, its shapely contours and typically incurved case lugs are back essentially unchanged. 

1948 - the year of a pivotal invention

Eterna’s epochal 1948 development proved a major step forward for self-winding technology, with a ball-bearing greatly easing the oscillating weight or winding rotor’s rotation around the pivot axis. Reducing wear and tear on vital parts, Eterna’s development extended the watch’s working time, hence its useful life – a smart way to increase its value.
Eterna knew it had a winner and made the most of it. Management lost no time turning the five spheres of the now-famous bearing into its now-celebrated corporate symbol.

The “1948”, acclaimed the world over

In a matter of months, the watch’s reputation, quickly followed by the watch itself, established itself all over the world. Runaway sales of the model delighted then surprised Eterna, the company finding itself with a worldwide best-seller. For years to come, the “1948” would find discerning   customers everywhere. Its popularity set new records.